Tesco has utilized the e-business concept to the perfection and this is depicted by the facts given in the case study. The company was able to penetrate deeper into the customers and have reached a admirable purchase point space in them as well. Tesco utilized strategies effectively and able to outperform through them and they are described as under: -
• Tesco has given a physical space and online space both, this resulted in better trust of people and popularity
• Tesco advertised in house to make the customers shop online and promotes it through them
• Tesco advanced on Home Delivery and wants the people to get the addiction of the service
• Tesco promoted the product online through email notifications, updates, to customers
• Regular promotional offers, special offers to existing customers had developed the brand further
• Categorizing customers in commitment based segmentation gives them the further communication basis and to serve them better
• Event trigger messaging system had resulted in increased sales and development of brand Tesco
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