Tesco has utilized the e-business concept to the perfection and this is depicted by the facts given in the case study. The company was able to penetrate deeper into the customers and have reached a admirable purchase point space in them as well. Tesco utilized strategies effectively and able to outperform through them and they are described as under: -
• Tesco has given a physical space and online space both, this resulted in better trust of people and popularity
• Tesco advertised in house to make the customers shop online and promotes it through them
• Tesco advanced on Home Delivery and wants the people to get the addiction of the service
• Tesco promoted the product online through email notifications, updates, to customers
• Regular promotional offers, special offers to existing customers had developed the brand further
• Categorizing customers in commitment based segmentation gives them the further communication basis and to serve them better
• Event trigger messaging system had resulted in increased sales and development of brand Tesco
THE NEEW NAPSTER CHAMGES THE MUSIC MARKET MIX
Napster is a innovative service which achieved success by a psecial way of locking in customers and giving service to listen music regardless of the hardware they are using.
Approaches which can be utilisesd by Napster for dufferent elelments of Market mix to compete with traditional and online music providers can be as follows : -
-> Provioson of better state of art services to customers and innovating the format being provided to customers by napster
-> Updation and addition of new service to customers from time to time
-> Should try to reach as close to customer and enter as a part of their life
-> Build confidence in people by showing presence near them and supporting them
-> Some physical appearance is also required for the customers to have more belief in Napster, for this Napster may organize road shows, camps, quizes, etc.
-> Should collaborate for affiliate advertizing to promote the brand further
-> Should collaborate with community service providor such as Facebook, Orkut, etc. for sales and marketing
Approaches which can be utilisesd by Napster for dufferent elelments of Market mix to compete with traditional and online music providers can be as follows : -
-> Provioson of better state of art services to customers and innovating the format being provided to customers by napster
-> Updation and addition of new service to customers from time to time
-> Should try to reach as close to customer and enter as a part of their life
-> Build confidence in people by showing presence near them and supporting them
-> Some physical appearance is also required for the customers to have more belief in Napster, for this Napster may organize road shows, camps, quizes, etc.
-> Should collaborate for affiliate advertizing to promote the brand further
-> Should collaborate with community service providor such as Facebook, Orkut, etc. for sales and marketing
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