Napster is a innovative service which achieved success by a psecial way of locking in customers and giving service to listen music regardless of the hardware they are using.
Approaches which can be utilisesd by Napster for dufferent elelments of Market mix to compete with traditional and online music providers can be as follows : -
-> Provioson of better state of art services to customers and innovating the format being provided to customers by napster
-> Updation and addition of new service to customers from time to time
-> Should try to reach as close to customer and enter as a part of their life
-> Build confidence in people by showing presence near them and supporting them
-> Some physical appearance is also required for the customers to have more belief in Napster, for this Napster may organize road shows, camps, quizes, etc.
-> Should collaborate for affiliate advertizing to promote the brand further
-> Should collaborate with community service providor such as Facebook, Orkut, etc. for sales and marketing
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