Introduction
Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System under the symbol: OSTK, and can be found online at www.overstock.com. Overstock.com regularly posts information about the company and other related matters on its website under the heading "Investor Relations."
Product:
Overstock.com is a general merchandise store with items available in the following categories:
Apparel- This area of the site includes items like clothing, shoes, sunglasses, scarves, belts, gloves, etc.
Books, Movies, CD’s, Games- This is the media part of the site, with literature, VHS films, DVD’s, music, video game systems, pc software games, and more.
Electronics- Here you will find merchandise for sale like computers, cameras, camcorders, printers, scanners, keyboards, even inkjet cartridges and toner.
Home and Garden- The home and garden section includes indoor and outdoor home furnishings and tools, like bedding, lamps, vacuums, cookware, heaters, power tools, etc. You can also buy decorative items, like area rugs, bird feeders, landscape lights, chimes, and others.
Jewelry, Gifts, Watches- Fine jewelry, gift baskets, wine, watches, flowers, and other luxury/surprise items can be found in this section.
Sporting Goods- In this section, you will find things for sale like golf clubs, athletic apparel, goggles, camping gear, ice skates, skateboards, fishing gear, and so on.
Handmade- A unique part of Overstock.com, this section includes hand made items assembled by people from different countries like India, Mexico, Indonesia, Vietnam, China, and other places.
Travel- Here, you can purchase airline tickets, hotels, and car rentals for U.S destinations and around the world. The search function is quick and simple.
Apparel- This area of the site includes items like clothing, shoes, sunglasses, scarves, belts, gloves, etc.
Books, Movies, CD’s, Games- This is the media part of the site, with literature, VHS films, DVD’s, music, video game systems, pc software games, and more.
Electronics- Here you will find merchandise for sale like computers, cameras, camcorders, printers, scanners, keyboards, even inkjet cartridges and toner.
Home and Garden- The home and garden section includes indoor and outdoor home furnishings and tools, like bedding, lamps, vacuums, cookware, heaters, power tools, etc. You can also buy decorative items, like area rugs, bird feeders, landscape lights, chimes, and others.
Jewelry, Gifts, Watches- Fine jewelry, gift baskets, wine, watches, flowers, and other luxury/surprise items can be found in this section.
Sporting Goods- In this section, you will find things for sale like golf clubs, athletic apparel, goggles, camping gear, ice skates, skateboards, fishing gear, and so on.
Handmade- A unique part of Overstock.com, this section includes hand made items assembled by people from different countries like India, Mexico, Indonesia, Vietnam, China, and other places.
Travel- Here, you can purchase airline tickets, hotels, and car rentals for U.S destinations and around the world. The search function is quick and simple.
Products are displayed category wise.
Price:
Company plays on discounted price mechanism, free shipping in US (even on 1st order), international pricing in local currency, etc.
Place:
Promotion:
Various strategies adopted by the company are as follows: -
Newsletters,
Physical Evidence:
Process:
People: