Do you think a critical mass of seller needed in order for a company like eBay to survive? What steps should eBay take to ensure this critical mass?

Yes certainly ebay require a separate set of mass which believe in online trading, as majority of people believe in purchasing after touch and feeling, also they doubt transferring the money online and afraid of frauds happening online. No doubt the percentage of people interested and believing in online trading are increasing.

 Ebay should ensure the increase in such mass of people by following steps as under:

1.) Should advertise for the remakeover services like rating for vehicles being sold on ebay motors
2.) Assisstance to sellers and purchaser both for the secured transfer of money
3.) Should advertise usage of efficient and secure online payment transfer mechanism and assisstance and collaboration with Visa and MasterCard

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